09/04/2010
New FRÏS Vodka design featured on The Dieline
"Global brand consultancy Dragon Rouge is pleased to announce the introduction of a new packaging graphic system for the extended range of flavored vodka, FRÏS.
Introduced in the US in 1989, FRÏS vodka is the culmination of a 500-year old tradition of vodka making. Created by the Danish master distiller Knut Mygund, who discovered the process of ‘freeze’ distillation (which allows impurities to be filtered easily from the liquid spirit), FRÏS was later acquired by Pernod Ricard.
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